January 15, 2017 · Comments Off on About


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👋 Hey there, friend.

I'm Will Lenzen Jr and I am a designer, illustrator, and author living in Iowa City, Iowa. After growing up in three countries and five states, I graduated from the University of Minnesota in 2007 and have been living in Eastern Iowa ever since.

At university I got a Bachelor's degree in advertising and a minor in Japanese (I thought I'd be an international business major for a hot second). However while getting my undergraduate degree two important things happened that would change the course of my career: Facebook and the iPhone were launched. Both were responsible for distracting me away from a career as an ad-man, and firmly planting me on course toward experience design.

Suppose I shouldn't be surprised. I was obsessed with drawing, technology, and stories growing up. Like most other kids in the 80s and early 90s, my life was full of Ninja Turtles, Nintendo (got it when I was 3), Looney Tunes, and lots of Star Wars.

I love designing, and illustrating for, immersive brand experiences. I also create brand identities, write stories, and illustrate characters. In my spare time I'm building the world of Destined, and creator of Babi Yeti. I also enjoy reading comics, collecting rare TMNT things, outdoorsy activities, taking my dog on walks, and telling my dog "no, don't eat that."